It’s time to make some marketing resolutions for 2016. If you haven’t even thought about changing up your marketing approaches, don’t worry, we’ve got you covered.
Here are some recommendations:
Tie up loose website ends
This could mean you have to set aside a day just to go through every page on your website — but it’s definitely worth it. Those hundred pages and missing title tags are hurting your search engine rankings, and the pages that are bogged down with slow-loading content are making site visitors less likely to stick around.
Share your knowledge
You should be blogging on your own site, if for no other reason than for SEO purposes. Additionally, give guest blogging some real consideration. It’s becoming very popular because you’ll get free publicity and be able to reach a larger audience than usual. Also, you’ll get a valuable backlink to your website and it will be 100% acceptable under Google’s Webmaster Guidelines, since you’re creating high-quality original content.
Create that Social network account you’ve been avoiding
An Instagram profile. Or Pinterest. Maybe LinkedIn. Or Periscope your ideas to a live audience. Whatever social media site you’ve been avoiding because you think it’s not worth the time, sign up for an account, especially if it is suitable for your industry.
Repurpose what you created in 2015
Think about how you can take old content and spin it into something new. Look at your social network shares and your web analytics to see what was most popular for you this year, then spend time focusing on that topic. Make sure you are doing something productive. Publish good content, share it to your networks and concentrate on solving your customer’s problems.
Following these suggestions will go a long way to improving your digital marketing and help you succeed in 2016.