You need a digital agency to grow your business in the digital era
Brands have more options today than ever before and because of that comes inevitable confusion. How do I reach my audience? What social channels are they on? How often should I post? How do we know what’s working? What about SEO? How can I track all this stuff? And so it goes, on and on.
A good digital agency can untie the knot
Given the complexity of digital marketing, it is next to impossible for any business to master all the platforms, tracking mechanisms and strategies available to be successful. But by partnering with the right agency, they can make sense of the chaos and help your company build awareness, drive leads and bring new customers.
1) A digital agency gives you a TEAM of experts
The days of getting an intern to “oversee” your social media are over. And no, your nephew can’t build your website after college. Specialized knowledge is required in order to be effective.
2) A digital agency ensures strategic relevance
A digital team can ensure that you are getting the right messages, to the right people, in the right way. Today customers are in control of the message and dictate how and where they want to receive information. It’s no longer about selling but engaging customers and listening to their needs.
3) A digital agency helps you determine the right tactics
Digital marketing and social media present many options for engaging your target audience. That’s the good news. The bad news is that unless you have high level of expertise in Content Marketing and SEO/SEM, then it will be almost impossible to ensure that you are driving qualified prospects, converting more leads, or building long-term relationships. In today’s world the customer journey is no longer linear. A digital agency can implement and track specific tactics that allow you to see what’s working, what’s not, and how to adapt.
4) A digital agency helps you convert leads
Just because you are driving hundreds of new “prospects” to your site does not mean they are qualified. Just because you have a thousand “Likes” on Facebook doesn’t mean these people are engaged or have any intention of doing business with you. A digital agency will help you target and track the right mix of prospects who are qualified to ensure quality engagement. And once you have attracted theses potential customers, your digital team will make sure they stick around.
5) A digital agency helps you retain long-term customers
Far too often companies focus on the sale. All their effort and striving is aimed at getting a prospect to commit and sign on the dotted line. Once they have achieved that, they move on to converting the next prospect, and so on. The problem with that is there is generally no real time, effort, or strategy in place to keep these customers engaged. Today’s customers don’t want to be sold—they want a relationship with someone who understands their needs and can help make their lives easier. A good digital agency will make sure that you are addressing your customers at every stage of the life cycle. The goal isn’t to make them happy, it’s to keep them happy.
Having a good product or service is not enough. The digital era that we live in means that businesses no longer control the message. Your customers do. They have more information and solutions at their fingertips than ever before. To win them over and keep them delighted over time. They want real engagement and dialog, not a one-sided conversation. Selecting the right digital agency ensures that you will have the critical tools and expertise necessary to attract qualified prospects and customers that enable you to achieve long-term success.